Hero for Hire!
My Skills & Experience
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Enjoy My Site
Karlee R. Henry
As a young creative, strategic, and data-guru digital marketing professional I am excited about developing my skills and growing in my career. If you'd like to learn more about me browse through the site. If you see something you like, or you want to discuss what I can do for you further, feel free to contact me.


Welcome to My Resume
Learn About Me
I’m thrilled to invite you to explore my work, skills and professional experience, and get to know a bit more about me. I give 100% to every new project I take on. I enjoy combining my left and right brain to create new and innovative ideas. It’s my firm belief that a good challenge is a great way to develop and improve, which is why I make a point of seeking out challenges in the professional realm as well as in my personal life. Take a moment to look around, and contact me directly to learn more.

Professional Outlook
I approach each challenge with the same enthusiasm, desire to learn, and positive attitude you would expect to find in any star of the industry. It is this, combined with my strong skill set and experience, that I think would make me a valuable addition to any company. Be sure to browse through my site, so that you get a better idea of what I can offer you.

Experience
My Roles & Responsibilities
Charles River Interactive Paid Search Planner
November 2017-
I managed the day to day supervision of client's paid search efforts including strategic approaches and optimization efforts across all major engines. I had experience working, B2B, Higher Education, and Non-Profit clients. I gained experience using super metrics software for daily budget management. I gained experience utilizing Google Tag Manager to create, manage, and implement site tags to track relevant KPIs.
Pepper Gang Digital Advertising Intern
May 2017 - June 2017
Assisted the advertising team with management of client accounts across digital platforms. Assisted in the creation of client presentations and conducted market research
Kel & Partners Social Media Intern
January 2016 - May 2016
I participated in photo shoots in order to create content for multiple social media channels. I crafted weekly tweets and Facebook posts in order to grow our clients following and engagement with existing followers. I also learned and implemented mimic following practices for clients.
Pepper Gang Digital Advertising Account Manager
June 2017 - November 2017
I managed PPC campaigns for multiple clients in a variety of industries. I strategized digital marketing plans by utilizing data from Google Analytics and AdWords. I monitored campaign performance and held monthly client calls to ensure client's goals were achieved. I gained experience with KPI reporting as well as budget management. I also contributed content to the Pepper Gang blog
Questex Sales & Marketing Intern
October 2016 -May 2017
I worked in the Nightclub & Bar media group. I was responsible for generating lead generations that would be interested in exhibiting at our Nightclub & Bar Show. I gained experience with Salesforce.
Celebrity Series of Boston Intern
October 2015 - December 2015
I managed press clippings for multiple events. I organized e-mail lists and helped to promote concerts. I tracked mentions of Celebrity Series in the media.

Skills




Blog Writing
These are a view of examples of my published blog posts, news articles, and creative writing.




Media Writing
This section includes examples of a news release, apology letter, and newsletter.



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HubSpot Certifications
Due the completion of the Hubspot Inbound Marketing course I am well versed in Inbound Methodology principles and practices.



Google AdWords Certified
Earned the AdWords certitification and I continue to practice Google's best practices for managing and optimizing AdWords Campaigns.
"Logic will get you from A to B. Imagination will take you everywhere."
Albert Einstein
